​Social Media Campaign 

The target demographic of my campaign is people between the ages of 18-30 in the U.S. The current objective of my campaign is to reach those who are interested in learning about the current state of immigration in the U.S. To achieve this, my posts on Instagram and TikTok were created to promote my podcasts and inform others on current immigration news and resources on ways to help. With the release of my podcast, I hope to inform and inspire my audiences to action.  

Instagram account: https://www.instagram.com/investigation_thedigitalborder/​

TIkTok account: https://www.tiktok.com/@investigethedigital

​What I Posted on Instagram and TikTok: 

May 15th 

Instagram: 

• The post for May 14th on Instagram was about a recent news article about immigration in the U.S. Using Adobe Express, I created three images about the Supreme Court decision to hear arguments in a case over birthright citizenship. The caption reads:

• In Recent Immigration News: Supreme Court to hear arguments in case over birthright citizenship. Follow live updates on AP News! https://apnews.com/live/supreme-court-birthright-citizenship-oral-arguments-updates?version=1747315673268

• And stay tuned for Investigation: The Digital Border! Coming May 22nd on Spotify! (see here https://www.instagram.com/p/DJr9soby0tX/?img_index=1)   

• The story for Instagram was a promotional image with a countdown (see https://www.instagram.com/stories/highlights/18029034056417436/ for the highlight. Today's story is the second story in the highlight). 

TikTok: 

• The post for this day was introducing the cover image of the podcast and a video describing what the podcast was about, with the description

• New Podcast! Want to learn more about the connection between the digital and immigration? Listen to Investigation: The Digital Borders, coming soon to streaming services! ( see here for post: https://www.tiktok.com/@investigethedigital/photo/7504741986981645611) 

• What is this new podcast about🤔? Watch to find out! (see here for post: https://www.tiktok.com/@investigethedigital/video/7504803452044922158?is_from_webapp=1&sender_device=pc&web_id=7496156982081029662)   

• Since stories disappear on TikTok, it refers to the first square in my story archive image. 

May 16th 

 Instagram:  

• The post for May 16th on Instagram was a reel informing others about the deal between ICE and the IRS. This reel serves as a sneak peek at this topic that appears in the podcast. 

• Caption reads: When personal data is breached…How does this affect undocumented immigrants? Find out more on May 22nd in my new podcast Investigation: Digital borders 🔍! (see https://www.instagram.com/p/DJuiJm8yWfL/ for post) 

• The story for Instagram was an animation made with Adobe Express about today's post topic (see https://www.instagram.com/stories/highlights/18029034056417436/ for the highlight. Today's story is the third story in the highlight. 

​TikTok 

• Both story and reel were cross-posted on TikTok. 

• See here for the post: https://www.tiktok.com/@investigethedigital/video/7505135931465174318  

• Since stories disappear on TikTok, it refers to the second square in my story archive image.  

May 17th: 

Instagram: 

• The post for May 17th on Instagram was about a recent news article about immigration in the U.S. Using Adobe Express, I created two images about the Supreme Court's pause on deportation under the Alien Enemies Act

• Caption reads: Today in immigration news: The Supreme Court extends pause on deportation under the Alien Enemies Act Learn more about the happenings in U.S immigration in Investigation: The digital borders releasing on May 22nd! (see https://www.instagram.com/p/DJxHqEbSvBG/?img_index=1  for post) 

• The story for Instagram was an animation made with Adobe Express, promoting the podcast. (see https://www.instagram.com/stories/highlights/18029034056417436/ for the highlight. Today's story is the fourth story in the highlight. 

Tiktok 

• Both the story and post were cross-posted on TikTok. 

  • See here for the post: https://www.tiktok.com/@investigethedigital/video/7505510290721639723 

  • Since stories disappear on TikTok, it refers to the third square in my story archive image. 

May 18th: 

Instagram: 

• The post for May 18th on Instagram was made in Adobe Express and introduced people over paper as a topic discussed in the podcast. 

• Caption reads: Wonder why community maps are important to tackle the influx of ICE Raids? Uncover why in Investigation: The Digital Border. Releasing on May 22nd on Spotify! (see https://www.instagram.com/p/DJzww1VyUu-/ for post)  

• The story for Instagram was an animation made with Adobe Express and educated viewers on what Red Cards are. (see https://www.instagram.com/stories/highlights/18029034056417436/ for the highlight. Today's story is the fifth story in the highlight. 

TikTok 

• The story on Instagram was cross-posted onto TikTok and was edited to include music.   

• The caption read: What are Red Card? Watch to get a quick overview of this important resource. Stay tuned to the release of Investigation: The Digital Border on May 22nd! (See here for the post: https://www.tiktok.com/@investigethedigital/video/7505901147148995886). 

• Since stories disappear on TikTok, refer to the fourth square in my story archive image. Today's story was today’s post from Instagram.  

May 19th: 

Instagram: 

• The post for May 19th on Instagram was a reel revealing who the guest of the podcast is, and a segment of the podcast. 

• Caption reads: I'm honored to introduce Dr. Nikko Stevens as our guest on Investigation: The Digital Borders. Here's a sneak preview of the interview portion of the podcast! (see https://www.instagram.com/p/DJ2Rj0Py5dE/  for post) 

• The story for Instagram was an animation made with Adobe Express, promoting the podcast ( I forgot to highlight this story; see the Instagram story image of this post) 

TikTok 

• Both story and reel were cross-posted on TikTok. 

  • See here for the post: https://www.tiktok.com/@investigethedigital/video/7506249036278598958  

  • Since stories disappear on TikTok, it refers to the fifth square in my story archive image. 

May 20th: 

Instagram: 

• The post for May 20th on Instagram promoted the podcast and was made with Adobe Express 

• Caption reads: Only two days left before the launch of Investigation: The Digital Border! (see https://www.instagram.com/p/DJ4vwBPyTm9/ for post) 

• The story for Instagram was an animation made with Adobe Express, showcasing images of flyers condemning ICE's presence on college campuses (see https://www.instagram.com/stories/highlights/18029034056417436/ for the highlight. Today's story is the sixth story in the highlight) 

Tiktok 

• Both stories and the post were cross-posted on TikTok. 

  • See here for the post: https://www.tiktok.com/@investigethedigital/video/7506609013845495083  

  • Since stories disappear on TikTok, it refers to the sixth square in my story archive image. 

May 21th: 

Instagram: 

• The post for May 21st was a reel. The animation with made with Adobe Express and edited on DaVinci Resolve with audio recorded on a Bluetooth mic. This reel explained what the NY4All Act is 

• Caption reads:Just one more day till Investigation: The Digital Borders launches! Learn about one of the bills mentioned in the podcast! (see https://www.instagram.com/p/DJ7dYcHyy8X/ for post). 

• The story for Instagram was an animation made with Adobe Express and promoted the podcast ( I forgot to highlight this story, see the Instagram story image of this post) 

TikTok 

• Both stories and the post were cross-posted on TikTok. 

  • See here for the post: https://www.tiktok.com/@investigethedigital/video/7506999071505190190?is_from_webapp=1&sender_device=pc&web_id=7496156982081029662 

  • Since stories disappear on TikTok, it refers to the seventh square in my story archive image.  

May 22nd: 

 Instagram and TikTok 

•  Instagram and TikTok contained the same post and story announcing the release of the Podcast on Spotify 

• See the post on Instagram: https://www.instagram.com/p/DJ-bQfAsNPQ/ 

• (see https://www.instagram.com/stories/highlights/18029034056417436/ for the highlight. Today's story is the seventh story in the highlight).  

• See the post on TikTok: https://www.tiktok.com/@investigethedigital/photo/7507427157279444270?is_from_webapp=1&sender_device=pc&web_id=7496156982081029662  

• Since stories disappear on TikTok, and at the time of writing this, the story has not been archived; refer to the TikTok image of the story. 

Overall, posting on Instagram and TikTok was similar. However,  image gallery posts that were uploaded on Instagram, such as the May 17th post, had to be edited together into a video for TikTok. Furthermore, stories on TikTok disappeared forever from the social media page, unlike the stories on Instagram. Inspiration for the posts from my social media campaign came from the New York Immigration Coalition (NYIC). Analyzing how often they posted and the content in their posts influenced the direction of the campaign. I decided to utilize industry knowledge to draw people's attention to the topic of immigration and online databases.

Instagram Stories Missing from Highlights:  

To get a better look at my Editorial Calendar and to see how the missing Instagram stories would have looked, check out this Google Drive!